A New Chapter: Why I Decided to Re-Brand

If you’re reading this, then chances are that you’ve seen my re-brand announcement video on IGTV. (@letterstomylittlesisters)



I tried to keep it light and funny and simple but in doing so I completely neglected to talk about the catalyst of this whole decision. And as someone who is normally sharing her process with the internet, I figured I should share the thought process of one of the most important pieces of my journey thus far.

AND even in the 2 months that it took me to actually edit and post that video (lol I know it’s ridiculous) SO much has been refined, and now I actually have a small team of people in my corner making this happen with me. So with this blog post, I’ll be able to go into more detail and answer some questions you might have about this new adventure.

First, we have to pause and rewind a little bit.

In preparation for the website re-modeling, I had to go back through ALL of my blog posts and re-categorize them. (The main topics for LTMLS will be “Healing”, “Pursuit of Purpose”, “Leadership”, “Self-Discovery”, “Love & Relationships” and “Feminism is for Everyone”)

In doing so, I ran across a post from 6 years ago titled “The Power of a Name: Annabelle Finds her purpose” that I wrote + published in 2014.

In it I wrote:

“I will be successful in lifting up and supporting others in the pursuit of their dreams….I am the woman that makes things happen in creative ways. I connect people, imagine things, and inspire others to put their best foot forward and do what they love.”

I started calling myself an “Opportunity Producer” for a while after that – which I still think is a pretty dope title.

And when I read it, I threw my fists into the sky and shouted internally “YES!!! OH MY GOD I’M DOING IT!!! FINALLY!!”

In truth, this “re-brand” has been the climax of 7 years of dreaming to make a difference. A dream to connect with people who had similar hopes, motivation, and dreams to me.


The catalyst was slowing down.
The catalyst was being totally broken open.
The catalyst was my dad’s death.


I’ve talked A LOT about it and the grieving process on this blog and online, but what I didn’t share was the secret promise I made to myself a few months after he passed.

I promised that since it seemed like God hit a reset button on my life, that I would take the opportunity of a new beginning to ACTUALLY REALLY TOTALLY follow my heart. To see this vision through. To take a leap and allow the ground to appear underneath me. My dad was an entrepreneur and an artist, and he had really encouraged those traits in me, so I took a small amount of money he left behind to hire a few people to help me get started.

If we’re being honest, it’s all perfect timing. I couldn’t have started this one minute earlier, even if I wanted to.

The 8ish years of dreaming and scheming allowed me to experience, to grow, to heal things, to learn things about myself (mainly how to take care of myself) that I NEEDED to find the clarity and make this happen – I’m only 25 and still have A LOT more growing to do, but now I can really say….

I’ve been there, I’ve pulled myself through the mud and now I can walk alongside you.

Which is the whole point of LTMLS. To walk together, grow together, learn together, and create a more passionate world, together.

As I’ve moved through the planning and the creation and now the announcing of this new business, I’ve had to overcome fear after fear after fear. And I expect for fear to be a constant companion for me on this new adventure.

I’m grateful to my close friends for the continued encouragement and to YOU for showing up, reading this, and letting me know that this is important to you too.


Okay so, here’s what to expect with the new re-brand:


THE NEW WEBSITE – exciting, yes! However, it will take a few months to come together. Rome wasn’t built in a day ¯\_(ツ)_/¯

COMMUNITY – Also known as “The Virtual Big Sister Network” Scheduled to launch in June! More about that VERY soon!

PROGRAMS – We have 2 programs coming soon, the first one is our “Lead with Light Program” for any young woman interested in developing her leadership skills. This will be open for registration in late June/July. (If you’re a member of the network you get a 20% discount on programs!) The second will be a self-discovery program, which is still in development.

I’ll be posting again soon about the new logo (revealed May 19th 2020) and the meaning behind the design and the brand, so drop your email in the contact form on the contact page to be alerted!

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